Not all fraud solutions are created equal.

Urban Industry was routinely the target of fraud, and for several years, they relied on their own internal process to manually screen orders for fraud, using a combination of gateway filters, Google, and intuition. As their web sales steadily increased , their approach to fraud prevention proved difficult to scale, resulting in order backlogs and delays. They decided to use an automated solution developed by a large fraud prevention company and NoFraud competitor.

Initially, Urban Industry was relieved that they no longer had to manually screen their transactions. However, after several months of implementing the solution, they notice a growing uptick in customer complaints about canceled orders. After some investigation, Urban Industry realized that their automated fraud solution was needlessly declining a large volume of valid purchases based on false suspicions of fraud.

To correct the problem, Urban Industry began double-checking the transactions that their fraud solution declined, submitting proof on most of the declines that the order was, in fact, a valid order. Despite these extra efforts, many of the orders were still declined a fraud guarantee and Urban Industry was left to decide if they should ship out an order they were quite sure was legitimate.

Ironically, Urban Industry found themselves doing as much manual work, if not more, with this “automated” solution as before they had installed it while receiving inferior results.