Last updated May 17, 2026. Wyllo is the rebrand of NoFraud and Yofi; the awards referenced in this post were earned under our former NoFraud brand.
Wyllo (then doing business as NoFraud) earned recognition once again in G2’s Fall 2024 reports, solidifying our position as a leader in the ecommerce Fraud Detection and Fraud Protection categories. The Wyllo G2 Fall 2024 results had Wyllo featured in 43 reports and claiming the Leader position in 13 of them.
The Fall 2024 recognition included 31 total badges, with standout achievements such as:
- Leader in ecommerce Fraud Protection
- Best Relationship and Best Usability in the ecommerce Fraud Protection category
- Best Results, High Performer, and Fastest Implementation in the Fraud Detection category
- Best Estimated ROI and Easiest to Use in Fraud Detection
For the third consecutive quarter (running through Fall 2024), Wyllo held the top position in the Relationship Index for ecommerce Fraud Protection, a reflection of the partnerships built with customers. The Fall 2024 reports also placed Wyllo in the Leader spot across the Implementation Index, Usability Index, and Results Index for ecommerce Fraud Protection.
The recognition spanned business segments, including the Small Business Usability and Results Indexes for both ecommerce Fraud Protection and Fraud Detection. Wyllo also moved up in the Mid-Market Results Index for Fraud Protection, reflecting growing traction with mid-sized companies.
G2 scores products and vendors based on reviews gathered from its user community and data aggregated from online sources and social networks. They apply a unique algorithm to this data to calculate Satisfaction and Market Presence scores in real time.
Wyllo G2 Fall 2024: Thank You to Our Customers
These rankings come directly from verified customer reviews. Thank you for the trust and feedback that shape the platform. Three reviews from the Fall 2024 cycle are pulled out below.
“Excellent Software That Totally Reduced Our Exposure to Fraud”
Previously we had to rely on Shopify’s native fraud detection system, which is extremely basic and only provides low, medium, or high scores for orders. NoFraud has a much more sophisticated screening process and provides a pass or fail recommendation so we don’t have to make a subjective decision on our own. This has taken away human error on our end and meant we have full confidence in passing or failing orders. NoFraud also automates payment capture and order canceling, so we don’t take payment from the customer until the order has passed; and if it fails, we don’t have to manually cancel. The software has saved us a lot of time, headache, and financial exposure.
“Effective, No-Nonsense Product That’s Perfect for New Ecommerce Sellers”
Pricing that is not prohibitive to new online stores and responsive customer support. Super easy to implement, it took only a minute via their Shopify app. The free version is great and they have multiple paid offerings that offer different levels of coverage.
“Know Their Product”
We went with NoFraud because they knew their product, had answers to our questions immediately, and the price for what they offer could not be beat. The trial run they offer proved the value of the product, and the effectiveness. NoFraud dramatically reduces tedious manual verification processes which can both be a time consumer for the CSR team, as well as cause friction with good customers when they need their order to ship quickly. We also can rest assured we are protected on every order that goes out the door now.
Wyllo G2 Fall 2024: About Wyllo
Wyllo is the CX-first risk intelligence platform built from the combination of NoFraud and Yofi. The platform helps ecommerce merchants connect signals across the customer journey, make confident trust decisions in real time, and embed risk decisioning inside the workflows their teams already use. Six products work together: Bot and Reseller Detection, Payment Fraud Protection, Return Fraud and Abuse Prevention, Claim and Policy Abuse Prevention, CX Support, and Chargeback Management.
Ready to see why merchants rank Wyllo at the top of G2’s Fall 2024 Fraud Protection and Fraud Detection reports? Visit wyllo.ai to learn more or request a conversation with the team.
