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The Wyllo Blog

Fueling your ecommerce growth strategy with insights on end-to-end fraud and abuse prevention.
Wyllo stat card: fraud costs $4.61 for every $1 of direct loss per LexisNexis, much of it operational drag between disconnected systems.

Your Risk Stack Should Talk to Your CX Stack

Wyllo card on measuring policy impact: every policy change is a hypothesis, measure it like one.

How to Tell Whether a Policy Change Actually Worked

Wyllo card on risk-based policies: uniform policies overprice trust for the loyalist and underprice it for the abuser.

One-Size-Fits-All Policies Are Quietly Expensive

Wyllo stat card: 15.8% of retail sales came back as returns in 2025 per NRF, a cost true customer lifetime value has to count.

True Customer LTV: What the Number Misses After Returns, Claims, and Chargebacks

Wyllo stat card: faster-growing companies derive 40% more revenue from personalization, per McKinsey research on behavioral data.

What is behavioral segmentation in ecommerce?

how to reduce chargeback rate to stay within VAMP guidelines

7 Ways to Reduce Your Chargeback Rate Without False Declines

single customer view

Why Your Single Customer View Can’t See Risk

customer risk profile

What is a customer risk profile in ecommerce?

Wyllo launches Customer Profile

Introducing Customer Profile: A Complete Picture of Every Customer in Your Store

manual holds in ecommerce

What are manual holds? Why Ecommerce Orders Get Held for Review

Wyllo stat card: professional refund services charge 10 to 30% of the refund value, with over 1,600 refund-as-a-service adverts documented

Professional Refunders: Refund Fraud Is Now a Service Economy

Wyllo stat card: 64% of merchants report a meaningful rise in first-party misuse, per the MRC 2026 Global Payments and Fraud Report

Item Not Received Fraud: Telling Real INR Claims from Manufactured Ones

serial returners

Serial Returners: How to Spot Them and What to Do About It

Wyllo stat card: every $1 lost to fraud really costs US merchants $4.61 fraud prevention software

Why do ecommerce businesses struggle with fraud prevention software?

chargeback fees

Chargeback Fees: What They Cost and How to Cut Them

chargeback response time

Chargeback Response Time Limits: Deadlines by Network

Wyllo chargeback representment

Chargeback Representment: How to Fight a Chargeback and Win

chargeback reason codes

Chargeback Reason Codes Explained: Visa, Mastercard, Amex, and Discover

How to Choose Ecommerce Fraud Protection Software

How to Choose Ecommerce Fraud Protection Software

peak season preparation for ecommerce CX

Our Super Bowl: Why Q3 Is When Peak Season Preparation Really Happens

chargeback prevention in ecommerce

How to Prevent Chargebacks in Ecommerce in 2026

Your data silos are where ecommerce fraud hides

Your Data Silos Are the Real Fraud Engine: Where Ecommerce Fraud Hides

claims fraud in ecommerce

What is claims fraud in ecommerce?

Wyllo guide to friendly fraud vs returns fraud

Friendly Fraud vs Returns Fraud: What’s the Difference?

policy abuse in ecommerce

What is policy abuse in ecommerce?

empty box in returns fraud

How to Prevent Returns Fraud: A Merchant’s Playbook

customer intentionality of customer with multiple bags

What is customer intentionality in ecommerce?

CX team reviewing QBR ROI metrics

The QBR ROI Illusion: How to Stop Wasting Time and Start Proving EBITDA Impact

woman sitting with boxes about to commit post-purchase fraud

What is post-purchase fraud? The Complete Guide

prepaid card fraud in subscription commmerce

Prepaid Card Fraud: The Loophole Draining Subscription First-Order Economics

Coins showing an upward chart trends to illustrate Wyllo CX ROI

Beyond the Bot: The High Stakes Battle for CX ROI

Wyllo + Happy Returns, a UPS Company, Fraud Report cover

Return Fraud Isn’t a Policy Problem Anymore. It’s an Intent Problem.

customer getting falsely declined by ecommerce fraud prevention tools

Why Ecommerce Fraud Tools Create False Positives

CX agent and high return rates in ecommerce

Beyond the Refund: Why Your High Return Rates are Actually a Gold Mine

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